Communication Technology Essay Example | Topics and Well Written Essays - 3250 words

Communication Technology - Essay Example The meaning of the word â€Å"communication† is at once both clear and obscure. It is clear enough in conventional usage, but obscure when we seek to determine the limits of its application. To illustrate, if someone talks to another and common understanding results (indicated by mutually satisfactory action), we have no qualms about saying that communication has occurred. If, however, misunderstanding results (indicated by mutually unsatisfactory action), we are uncertain whether we should say that there has been poor, or no, communication. (David, Kenneth,1970:15). Definitions of â€Å"communication† fall into two broad categories. In one category are those definitions which limit the process of communication to those stimulus-response situations in which one deliberately transmits stimuli to evoke a response. In the other category are those definitions that include within the area of communication stimulus-response situations in which there need not be any intention of evoking a response in the transmission of the stimuli. The second category obviously overlaps the first. (David, Kenneth,1970:16) Mathematical Model of Communication: Claude Shannon and Warren Weaver published a model; the model uses boxes and arrows to represent the communication process. However, the model is a little bit complex. Box-and-arrow models of communication: This model breaks the communication stream into components i.e. sender, message, and receiver and the direction of influence. In the diagram below arrows go from left to right, that is, from a sender to a receiver, the idea is that it is the sender who, through messages or speeches, brings about communication influences on the receiver. Group Communication Model: This model emphasizes communication within an organization i.e. the flow of messages between two individuals or within a group of people.